Category: Apple

Apple products are intuitive and easy to use, which means they’re also easy for your business to support. Our interface allows employees to use familiar actions like swiping, scrolling and tapping to collaborate, stay organised and adapt to new programmes and procedures more quickly. And each iPhone, iPad and Mac comes with powerful assistive features for vision, hearing and motor skills, so they’re accessible to everyone.

We don’t just make great software; we make software designed for the most powerful hardware. Built-in sensors in iPhone and iPad enable iOS apps to use data like location and proximity to deliver an intuitive, personalised experience that no other platform can match. And the powerful, Apple-designed processors in every iPad and iPhone are pushing the limits of technologies like augmented reality and machine learning.

Just as we design our products to be simple, intuitive, and capable, we design them to be secure. iOS and macOS are built on a UNIX foundation, making them both stable and robust. We constantly encrypt information at the system level, at rest and in transit, to protect corporate data. Regular software updates protect iOS and macOS from emerging security threats. Face ID and Touch ID use your face or your fingerprint to unlock your device and authenticate apps. And we have safeguards in place to ensure that both third-party and in-house apps can only access data in authorized ways.